Project Marketing and Sales Workshop
This one day workshop, led by Rob MacDougall, will provide you the step by step system to market and sell small scale multi-unit homes through construction including; duplexes, fourplexes, multiplexes and townhomes.
This provides developers multiple sales seasons and reduces the risk of completing with standing inventory and high carrying costs.
Date
May 22nd, 2026
Format
In-Person Workshop
Port Moody
Duration
9:30am-2:30pm
Investment
$1,500 (+GST)
This one day workshop, led by Rob MacDougall, will provide you the step by step system to market and sell small scale multi-unit homes through construction including; duplexes, fourplexes, multiplexes and townhomes.
This provides developers multiple sales seasons and reduces the risk of completing with standing inventory and high carrying costs.
Pricing Properties
with Multiplex Zoning
This 4-module virtual program led by Bill Laidler offers the Business Model for Builders and Developers to Raise Equity from Investors for Multiplex and Small Scale Multi Unit Development Projects in Metro Vancouver.
Dates
May 7, 14, 21, 28
Registration Open Now
Format
Virtual Sessions
Duration
Weekly on Thursday’s
Investment
$2,500 (+GST)
PROGRAM OVERVIEW
In-Person Workshop
Together, we’ll dive deep into how large scale project marketing professional, Rob MacDougall, has developed a new presales model for small scale project campaigns that helps resale real estate agents sell homes prior to completion through a program that encourages purchasers to commit early on new homes.
ABOUT YOUR INSTRUCTOR
Managing Principal, with +20 years of leadership in design, communications, tech. and real estate.
Lead marketing, creative and/or product on over $25B in mixed-use projects, including envisioning, sales & marketing programs, communications, creative execution, and owner’s representative.
Developed and scaled a proprietary project marketing framework for multifamily that successfully repositioned BC’s second largest homebuilder with a $5B pipeline from a construction company to an industry leader in mixed-use development.
Creating a resilient pre-sale marketing model for small-scale multi-unit housing that supports industry growth.
Managing Principal, with +20 years of leadership in design, communications, tech. and real estate.
Lead marketing, creative and/or product on over $25B in mixed-use projects, including envisioning, sales & marketing programs, communications, creative execution, and owner’s representative.
Developed and scaled a proprietary project marketing framework for multifamily that successfully repositioned BC’s second largest homebuilder with a $5B pipeline from a construction company to an industry leader in mixed-use development.
Creating a resilient pre-sale marketing model for small-scale multi-unit housing that supports industry growth.
Recent Presale Success
4 - 7609 Coldicutt St.
Burnaby, BC,
3 Bed & 4 Bath, Detached Strata
2,145 Sq. Ft.
Icon Projects & CoStar Construction
SOLD $1,989,000
WHAT LEADERS ARE SAYING
“
Working with the team on Coldicutt has already delivered clear, tangible value in a short period of time. Their comparable analysis went beyond standard Realtor pulls to identify true like-for-like product, giving us a much more accurate view of where our homes sit in the market. Just as importantly, they’ve demonstrated real product fluency — understanding SSMUH, the buyer profile, and how this offering differs from conventional inventory — which shows up consistently in both strategy and execution.
Sanj Aggarwal
ICON Projects
WHAT LEADERS ARE SAYING
“
Working with the team on Coldicutt has already delivered clear, tangible value in a short period of time. Their comparable analysis went beyond standard Realtor pulls to identify true like-for-like product, giving us a much more accurate view of where our homes sit in the market. Just as importantly, they’ve demonstrated real product fluency — understanding SSMUH, the buyer profile, and how this offering differs from conventional inventory — which shows up consistently in both strategy and execution.
Sanj Aggarwal
ICON Projects
Laidler Capital is more than an investment fund — we’re advancing housing policy by transforming local capital into much-needed, family-oriented homes in the region’s most desirable locations.
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